JOY‑LED URBANISM

WE IMAGINE, DESIGN AND BUILD BETTER PLACES — WITH PEOPLE, FOR JOY.

WE IMAGINE, DESIGN AND BUILD BETTER PLACES — WITH PEOPLE, FOR JOY.

WE IMAGINE, DESIGN AND BUILD BETTER PLACES — WITH PEOPLE, FOR JOY.

Joy-Led Urbanism is a research and design practice exploring what happens when we

TAKE JOY SERIOUSLY

in the way we shape our places.

Joy-Led Urbanism is a research and design practice exploring what happens when we

TAKE JOY SERIOUSLY

in the way we shape our places.

We see Joy not solely as decoration and jubilation. It is direction.
A principle for how we think about the future; and plan, design and make decisions.

We see Joy not solely as decoration and jubilation. It is direction.
A principle for how we think about the future; and plan, design and make decisions.

01 / THE BIG QUESTION

Our methods are routed in speculative thinking, futurism, and hopeful design practises. Allowing ourselves to collectively dream of the future we want, and work back from there.

WHAT IF THIS STREET/NEIGHBOURHOOD/CITY WAS DESIGNED AROUND JOY?

WHAT IF YOUR STREET/NEIGHBOURHOOD/CITY WAS DESIGNED AROUND JOY?

02 / WHAT WE DO

CITIZEN EXPERIENCE

CITIZEN EXPERIENCE

URBAN CO‑DESIGN

URBAN CO‑DESIGN

PLACESHAPING

PLACESHAPING

SOCIALLY ENGAGED SYSTEM CHANGE

SOCIALLY ENGAGED SYSTEM CHANGE

↗ approaching complex questions through socially-engaged innovation

approaching complex questions together through socially-engaged innovation

WHAT MAKES A PLACE JOYFUL?
HOW DO WE MEASURE IT?

WE VIEW, MEASURE + DESIGN JOY IN PUBLIC SPACE THROUGH THREE LENSES:

CHARACTER, ENGAGEMENT + CARE

CHARACTER,
ENGAGEMENT
+ CARE

CLICK HERE TO VIEW OUR MODEL.

03 / THE METHODOLOGIES

RECENT WORK / 01 - 03

01 / Plymouth's Urban Room

02 / Drift Tricks

03 / Urban Living Lab

04 / THE JOY-LED APPROACH

IF NOT FOR JOY — THEN WHAT FOR?

A joyful city is not a luxury. It is a public good. When joy is prioritised, people thrive - and thriving communities are better able to participate in shaping, caring for and bringing joy to the places around them.


A city, building or development shaped by profit alone, where access to joy depends on what we can buy or what we can find through a screen, neglects something fundamental about what places are for: human life.

The good news is that all of us, in our own way, are already making and remaking our places every day: we adapt, invent, gather, play and make things - motivated by joy without ever naming it as such.


Joy-Led Urbanism takes that instinct seriously. It champions joy as a legitimate methodology for designing the future, and gives us the tools to do so collectively.