JOY‑LED URBANISM
WE IMAGINE, DESIGN AND BUILD BETTER PLACES — WITH PEOPLE, FOR JOY.
WE IMAGINE, DESIGN AND BUILD BETTER PLACES — WITH PEOPLE, FOR JOY.
WE IMAGINE, DESIGN AND BUILD BETTER PLACES — WITH PEOPLE, FOR JOY.
Joy-Led Urbanism is a research and design practice exploring what happens when we
TAKE JOY SERIOUSLY
in the way we shape our places.
Joy-Led Urbanism is a research and design practice exploring what happens when we
TAKE JOY SERIOUSLY
in the way we shape our places.

We see Joy not solely as decoration and jubilation. It is direction.
A principle for how we think about the future; and plan, design and make decisions.
We see Joy not solely as decoration and jubilation. It is direction.
A principle for how we think about the future; and plan, design and make decisions.
01 / THE BIG QUESTION
Our methods are routed in speculative thinking, futurism, and hopeful design practises. Allowing ourselves to collectively dream of the future we want, and work back from there.
WHAT IF THIS STREET/NEIGHBOURHOOD/CITY WAS DESIGNED AROUND JOY?
WHAT IF YOUR STREET/NEIGHBOURHOOD/CITY WAS DESIGNED AROUND JOY?
02 / WHAT WE DO
CITIZEN EXPERIENCE
CITIZEN EXPERIENCE
URBAN CO‑DESIGN
URBAN CO‑DESIGN
PLACESHAPING
PLACESHAPING
SOCIALLY ENGAGED SYSTEM CHANGE
SOCIALLY ENGAGED SYSTEM CHANGE
↗ approaching complex questions through socially-engaged innovation
approaching complex questions together through socially-engaged innovation
WHAT MAKES A PLACE JOYFUL?
HOW DO WE MEASURE IT?
WE VIEW, MEASURE + DESIGN JOY IN PUBLIC SPACE THROUGH THREE LENSES:
CHARACTER, ENGAGEMENT + CARE
CHARACTER,
ENGAGEMENT
+ CARE
CLICK HERE TO VIEW OUR MODEL.
03 / THE METHODOLOGIES

04 / THE JOY-LED APPROACH
IF NOT FOR JOY — THEN WHAT FOR?
A joyful city is not a luxury. It is a public good. When joy is prioritised, people thrive - and thriving communities are better able to participate in shaping, caring for and bringing joy to the places around them.
A city, building or development shaped by profit alone, where access to joy depends on what we can buy or what we can find through a screen, neglects something fundamental about what places are for: human life.
The good news is that all of us, in our own way, are already making and remaking our places every day: we adapt, invent, gather, play and make things - motivated by joy without ever naming it as such.
Joy-Led Urbanism takes that instinct seriously. It champions joy as a legitimate methodology for designing the future, and gives us the tools to do so collectively.




